Signifikant: Next Level Marketing Mix Modeling – 360° Marketing Strategy Insights

SIGNIFIKANT – The Marketing Strategy Catalyst

Increase campaign ROI by up to 30%

Leading technology & expertise

INTELLIGENT

Tailor-made application of scientifically validated high-end algorithms to determine correlations (cause and effect) in complex environments

BEST IN CLASS

We offer a true 360° view of your sales & branding objectives across all your marketing including sponsorship, earned media & pricing.

FULL SERVICE

Managed services from media experts for the entire process – from data handling to concrete recommendations for action

OUR PRODUCTS

SIGNIFIKANT.INDICATOR

Slim and unbeatably fast product for easily determining the effect of marketing and selected influencing factors on target setting

SIGNIFIKANT.DEEP DIVE

Full marketing mix modelling with the highest granularity down to the level of advertising media, environments, timelines, etc. for comprehensive marketing optimisation

SIGNIFIKANT.OMNIVIEW

Unified Marketing Impact Analysis – Best of Breed without compromise. Comprehensive Marketing Mix Modelling with seamlessly integrated digital attribution from Exactag

Signifikant is the tool for enterprises who want to know how well each channel is performing within their media mix.

Signifikant helps you manage campaigns effectively.

Easy overview of the performance of the entire media mix

Detailed insight into the advertising impact in the individual advertising environments

Here you get the overview of which advertising media performed best.

Procedure

Data collection

Your media and conversion data (online, offline & CRM) is collected in the data pool with a high level of automation

Enrichment

Your data is enriched with relevant supplementary information (e.g. movement data and weather data)

Analysis

From over 200 high-performance, scientifically validated algorithms and over 100'000 model variants, the most relevant ones are determined and applied in real-time