Thanks to AI, there is finally a tool that can be used to optimize media planning in terms of impact

About us

Co-founder and driving force Esther Cahn spent many years working in media planning. She had the good fortune to learn her trade at an agency that attaches huge importance to quality media planning. But unfortunately it was never possible to really measure whether this really made a difference to advertising impact, especially for offline media and/or offline conversions.

Thanks to a brilliant idea about how to change that, a successful proof of concept in Esther Cahn’s master’s thesis, an Innosuisse project involving Lucerne University of Applied Sciences and Arts, the support of the Association of Swiss Advertisers SWA and some of Switzerland’s major advertisers, a problem was turned into a product.

An interdisciplinary team of specialists from various disciplines channels a wealth of expertise and passion into steadily developing Signifikant to give advertisers a tool that delivers that long-desired transparency and the ability to measure independently how successful their own campaigns are.

Our Significant Team

Esther Cahn, CEO Signifikant Solutions

Esther Cahn

CEO / Co-Founder

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Peter Roth

CTO / Co-Founder

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Finn Stein

Finn Stein

CDAO / Co-Founder

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Filip Maric, Data Scientist Signifikant Solutions

Filip Maric

Data Scientist

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Konstantinos Lessis, Data Scienentist

Konstantinos Lessis

Data Scientist

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Quentin Bernard, Data Scientist Signifikant Solutions

Quentin Bernard

Data Scientist

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Marcus Föbus

Business Development Germany

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Nico Müller, Junior Marketing Consultant Signifikant Solutions

Nico Müller

Junior Marketing Consultant

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Philipp Petermann,

Philipp Petermann

Business Intelligence Analyst

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Carmelo Iantosca

Carmelo Iantosca

Co-Founder

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Mark Sandmeier Board Member Signifikant Solutions

Mark Sandmeier

Board of Directors

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Robert Schumacher

Robert Schumacher

VR / Co-Founder

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Malia, Head of Security Signifikant Solutions

Malia

Head of Security

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Questions, feedback or demo date? We’d love to get in touch
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