Thanks to AI, there is finally a tool that can be used to optimize media planning in terms of impact

About us

Co-founder and driving force Esther Cahn spent many years working in media planning. She had the good fortune to learn her trade at an agency that attaches huge importance to quality media planning. But unfortunately it was never possible to really measure whether this really made a difference to advertising impact, especially for offline media and/or offline conversions.

Thanks to a brilliant idea about how to change that, a successful proof of concept in Esther Cahn’s master’s thesis, an Innosuisse project involving Lucerne University of Applied Sciences and Arts, the support of the Association of Swiss Advertisers SWA and some of Switzerland’s major advertisers, a problem was turned into a product.

An interdisciplinary team of specialists from various disciplines channels a wealth of expertise and passion into steadily developing Signifikant to give advertisers a tool that delivers that long-desired transparency and the ability to measure independently how successful their own campaigns are.

Our Significant Team

Esther Cahn

CEO / Co-Founder

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Peter Roth

CTO / Partner

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Núria Duran Adroher (Phd)

Data Scientist

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Filip Maric

Data Scientist

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Finn Stein

Data Scientist

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Santosh Tarband

Software Engineer

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Marcus Föbus

Business Development Germany

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Nico Müller

Trainee Marketing and Consulting

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Philipp Petermann

Trainee Business Intelligence

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Quentin Bernard

Trainee Data Science

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Carmelo Iantosca

Co-Founder

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Robert Schumacher

VR / Co-Founder

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Mark Sandmeier

Board of Directors

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Malia

Head of Security

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Questions, feedback or demo date? We’d love to get in touch
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Questions, feedback or demo date? We’d love to get in touch
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