General informationMarketing

What’s new in old-style, off-line advertising

By 24. Juli 2019 Juni 29th, 2020 No Comments

Esther Cahn im Interview mit CNN Money:

 

https://www.cnnmoney.ch/archives/whats-new-in-old-style-off-line-advertising/

In digital marketing, advertisers mine data from Facebook and Google to see how they’re doing, but measuring the performance of billboards and other traditional ads has always been trickier. Signifikant Solutions, a start-up based in Lucerne, uses AI-based software and is working with companies such as Migros and Swisscom to identify the most effective channels for so-called off-line marketing campaigns. While finding funding has been difficult, according to co-founder and CEO Esther Cahn, the company hopes to complete its seed round in the coming months.