What does Big Data Analytics have to do with the Simpsons?

By 2. February 2015 November 23rd, 2022 No Comments

Excerpt from a reference story by SAS: Big Data Analytics brings significant benefits for the results-oriented management of cross-media marketing campaigns. This is the central result of a current research project at the Lucerne University of Applied Sciences and Arts.

Under the title “Advanced Analytics: With Integrated Data Analysis in Mass Media Campaigns, with a Suva Campaign” Esther Cahn devoted herself to completing her master’s degree in whether Big Data’s analysis of integrated campaigns can provide more information than traditional empirical advertising research.

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