Excerpt from a reference story by SAS: Big Data Analytics brings significant benefits for the results-oriented management of cross-media marketing campaigns. This is the central result of a current research project at the Lucerne University of Applied Sciences and Arts.
Under the title “Advanced Analytics: With Integrated Data Analysis in Mass Media Campaigns, with a Suva Campaign” Esther Cahn devoted herself to completing her master’s degree in whether Big Data’s analysis of integrated campaigns can provide more information than traditional empirical advertising research.
Read the full report:
http://www.sas.com/de_ch/customers/suva-bda.html
