The rapidly advancing technologization in all areas of marketing creates a tension between specialization and the need for a 360° view, which is necessary for a value-adding customer relationship and for a targeted orchestration of people, technology and budget.
BearingPoint and Signifikant offer strategy development and implementation of a seamless overview of CRM and brand marketing from a single source. Increase the ROI of all your marketing measures: Online, Offline & CRM.
More ownership and an optimal use of technology & resources for a state of the art customer communication.
Why Integrated Insights will make a difference for you:
Customer insights and data-driven decisions through an integrated 360° view across all customer interfaces.
Greater efficiency in data consolidation and more time to focus on what really matters: A value-added customer relationship.
STRATEGY & OWNERSHIP
A common view as a basis, thanks to which all areas of marketing work in-line and have the same goal in focus. Blind spots in marketing controlling are identified and eliminated in a targeted manner.
Greater independence from external service providers through comprehensive data ownership.
FUTURE-PROOF MARKERTING OPERATIONS
Process optimization and automations that save time and money. More speed to market, as all data is constantly available at a glance.
High digital maturity of your marketing and a high readiness for the constant expansion of the 360° view when new marketing stimuli are added.