In the course of the strong growth of the marketing technology startup Signifikant, Finn Stein (ex. Dentsu / BMW) is added to the management team. Stein now holds the role of Chief Data & Analytics Officer and in this role is responsible for the area of analytics and product development.
Finn Stein will join Esther Cahn (CEO) and Peter Roth (CTO) on the executive board of the marketing technology startup. Signifikant currently employs 16 people and supports major advertisers from industries such as retail, telecommunications, banking and e-commerce in optimizing their online and offline campaigns.
“Finn has been instrumental methodologically and professionally over the past few years in helping us provide our clients with even more comprehensive and readily available information on the impact of their campaigns” said Esther Cahn, Founder and CEO of Signifikant. “I am very pleased that he will now have an even greater impact on Signifikant’s further development in his new role,” Cahn continued.
“This is how you have to do it if you want to provide advertisers with a foundation for true data-driven media planning. That’s what I thought back when I first saw Signifikant’s solution, and today we’ve gone even further,” Stein said. “For the continuous development of our solution, we have a strong team of data scientists and media professionals and an ongoing close collaboration with leading research institutions. I am therefore very pleased to be officially responsible for this area in the future”.
Campaigns must increasingly have a direct impact on other customer-related processes such as CRM or sales. Companies can only tell whether they are on the right track here if they measure in an integrated way. “The demand in Switzerland and Germany is particularly high in this area, which is why we have now positioned ourselves even better internally for this,” says Cahn about the current expansion step.
Signifikant Solutions, with its own martech solution, is a leading specialist in cross-channel and continuous analysis of mass media campaigns across all online and offline channels down to the advertising medium level, taking into account relevant external influencing factors such as weather, competition activities or world events.