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AnalyticsGeneral Information

STARTUPTICKER.CH: Lucerne startup measures campaign success for well-known brands

Signifikant Solutions has been operational since November 2017 and was able to count on the…
Esther Cahn4. September 2019
AnalyticsGeneral Information

Signifikant and the HSLU (Lucerne University of Applied Sciences and Arts) jointly launch a research project

The common goal of the Signifikant and the Lucerne University of Applied Sciences and Arts…
Esther Cahn28. June 2016
Analytics

MIT Sloan Management Review: Analytics talents foster competitive advantage in data-oriented companies.

The Data & Analytics Report 2015 by MIT Sloan Management Review and SAS states that…
Esther Cahn22. May 2015
Analytics

The problem of classical market research

In the run-up to the British elections, the big elections were completely off the mark.…
Esther Cahn11. May 2015
Analytics

What does Big Data Analytics have to do with the Simpsons?

Excerpt from a reference story by SAS: Big Data Analytics brings significant benefits for the…
Esther Cahn2. February 2015
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Signifikant: 360° Integrated Campaign Analytics: Offline, Online & CRM
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